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This web page jimyatesconstruction.com states the following, "New Construction - Maintenance - Repairs - Pavers - Remodels - Emergency Services - For the Monterey, Salinas, Tri-County Areas." We saw that the webpage also said " Jim Yates Construction Offers an Unparalleled Attention to Detail, and views Quality Workmanship, Reliability, and Affordability, As the Very Foundation for Producing Results That Far Exceed Customers Expectations." It also said " Our small business company serves residential and light commercial needs on the Monterey Peninsula and surrounding communities. By providing excellent customer se." The header had contractor as the highest ranking optimized keyword. It is followed by licensed, bonded, and insured which isn't as ranked as highly as contractor. The next words jimyatesconstruction.com used was new construction. remodels was included but might not be viewed by search parsers.